Thursday, March 26, 2009
Smokin' Busy
I wanted to share this with you because it makes me happy. Stepping back to the days when cigarettes made you better at everything.
Cyclists, and the broader public, used to see cigarettes as miracle sticks.
Look younger!
Be cool!
Lose weight!
Messages and beliefs, I can only assume, created and reinforced by ancestors of my industry - advertising.
In the case above, cyclists believed smoking opened up their lungs. Which would result in more oxygen intake. Which would result in more energy to your muscles. Which would result in a faster, stronger rider.
It actually resulted in polluted lungs. Which resulted in killing blood vessels. Which resluted in hightened cases of emphysema. Which resulted in heightened number of deaths.
Eh. C'est la vie.
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