Malcolm Gladwell

I just finished reading Outliers, after re-reading The Tipping Point earlier this spring.

Malcolm Gladwell is nothing short of fantastic. Vivid descriptions and stories to describe behavior and culture.

A must for marketers and must-must for those who are curious.

Twitterpated Tactics

Social media, Twitter et al., without a doubt, an amazing evolution in the online space.

This morning, I was struck by this article in Ad Age.

As social media networks develop, we, as "communication experts," get so wrapped up in the latest capabilities, developments and spaces that we sometimes forget to help our teams decipher strategies vs. tactics.

The weight bearing load is felt in the account service position - bridging the agency/client gap - when buttoning up communication tactics underneath the strategies that funnel into your client's core business objective.

This is a nice article reminding everyone that Twitter itself is indeed a tactic. No amount of hype can make it anything more. At the same time, it can be a highly effective tool when used appropriately - as part of an integrated strategy.

Guerrillas

According this article, the producer of the shoe "Model 271" tossed at President Bush, projects four times the amount of revenue than seen in previous years on this specific model, due to the shoe throwing incident.

Political guerrilla employing guerrillia marketing? Brilliant.

I want to be on the team that gets to concept television ads for the "Bye-Bye Bush" Turkish-made shoe.

For kicks (wakka, wakka), here it is.